Comarch’s Piotr Kozlowski speaks about travel loyalty solutions
By Comarch
Targeted rewards and personalised communications are fundamental to a successful customer loyalty programme, but keeping messaging interesting rather than intrusive relies upon a comprehensive and flexible management system. Future Airport hears from Piotr Kozlowski, consulting director of airline and travel loyalty solutions at Comarch, a global IT company that counts the ‘Heathrow Rewards’ loyalty programme among its successful collaborations.